We started Supliful because launching a consumable brand was unreasonably hard. You needed a manufacturer, a warehouse, a compliance team, and six figures in inventory before you could sell a single unit. Most people gave up before they started.
We believe that should not be the case. If you have a brand, an audience, and the drive to build something real, you should be able to start selling tomorrow. Not in six months. Tomorrow.
Our mission is to make that possible. We are building the infrastructure that removes every barrier between an entrepreneur and their first product on a shelf. Manufacturing, labeling, compliance, fulfillment, shipping. All of it, handled.
We exist so brand builders can focus on the only thing that matters: building their brand and serving their customers.
I want to help people live better lives. When more people can build health and wellness brands, more people get access to better products. That is the through-line. From our platform, to our brand builders, to the millions of people they serve.
2025 was our first profitable year. $11.2M in net revenue. +28% year-over-year. EBITDA positive for the first time at +$156K. That was the foundation. 2026 is about building on it.
We know who our best customers are. Now we go deeper. Understand what they need at every stage, remove the obstacles in their way, and help them scale. The target: at least $50M in brand builder revenue in 2026. That means our success is measured by their success.
Phase 0 gave us the data. 2026 is about implementing all the phases: persona-based marketing, SDR buildout, sales process rework, membership rebrand. By the end of the year, we want a go-to-market engine that runs predictably and scales without breaking. Not a one-time campaign. A machine.
January proved we can overwhelm our own operations. That cannot happen again. Strengthening supply means better inventory forecasting, deeper manufacturer relationships, and a fulfillment operation in Denver that can handle the growth we are building toward. The product has to be there when the brand builder needs it.
Supliful turns 5 in October 2026. From an idea in Riga to $54M+ in brand builder sales, 1.6 million orders fulfilled, and a team of 50 across three cities. Five years of building, failing, rebuilding, and showing up every single day. We are just getting started.
Five virtues that define who we are and how we work. Not aspirational. These are how we make decisions every day.
No politics. No hidden agendas. We say what we think, we share what we know, and we let the numbers settle the debate. Ego has no seat at this table. Failure is allowed. Hiding it is not. Every decision starts with data, not assumptions.
We are building something hard. That does not mean it has to feel heavy. We celebrate wins, big and small. We recognize the people who carry us forward. If the work stops being something you look forward to, we have a problem. The grind is real, but so is the joy of doing it with people you respect.
Everything we touch should feel intentional. Our product, our processes, our workspace, even how we run a meeting. We do not settle for "it works." We push for "it works and it is beautiful." Clean, purposeful, considered. That standard applies to everything.
Think in systems, not tasks. We automate what can be automated. We challenge what has always been done a certain way. We find the unconventional path when the obvious one does not scale. And we apply this to ourselves too. Exercise, rest, learning. A company cannot outgrow the people building it.
Consistency beats intensity. Show up. Do the work. Keep your word. The people who win are not the ones with the best plan. They are the ones who execute the plan every single day, long after the excitement fades. Patience, ownership, follow-through. That is how we build.
Founded October 2021. KPMG-audited. First profitable year in 2025. Headquartered in Riga, Latvia with fulfillment in Denver, Colorado and an office in New York City. 200+ market-ready products, no inventory exposure for brand builders.