Investor Update
December 2025

Record GMV. EBITDA breakeven. AI onboarding and Academy both live.

November delivered record GMV of $2.03M and net revenue of $965K (+7.5% MoM). EBITDA essentially breakeven at -$2K. Subscription MRR at $162.5K. Supliful Academy and ClickFunnels integration both launched this month.

TL;DR

Net Revenue $965K (+7.5% MoM)  •  GMV $2.03M (record)  •  Sub MRR $162.5K (+8.9%)  •  EBITDA -$2K (breakeven)  •  Academy live  •  KPMG audit complete

Performance
Key Metrics
1,584
Monthly Active Builders
+1.5% MoM
Oct: 1,561
$965K
Net Revenue
+7.5% MoM
Oct: $897K
$162.5K
Subscription MRR
+8.9% MoM
4,523 active subscribers
67.1K
Items Shipped
+12.2% MoM
Oct: 59.8K
$11.19M
TTM Net Revenue
+1.3% MoM
-$2K
EBITDA
Breakeven
+$1K
Operating Cash Flow
Cash-flow neutral
9,913
New Trials
+5% MoM
Finance Tracker
View full financial data in Google Sheets →
Data
Performance Charts
Monthly Net Revenue
Trailing 13 months (USD thousands)
$965K
Monthly EBITDA
Trailing 13 months (USD thousands)
-2K
Monthly Active Builders
North Star metric
1,584
Revenue Mix
Subscription vs transaction (USD thousands)
Sub $163K
From the CEO
Executive Commentary

November delivered record GMV of $2.03M and net revenue of $965K, up 7.5% from October. The most meaningful milestone was financial: EBITDA at -$2K, essentially breakeven. Operating cash flow slightly positive at +$1K. The business is getting materially healthier.

Two major product launches closed out the month. Supliful Academy went live in partnership with ClickFunnels and Marketing Counts, targeting our long tail of registered users. The AI-enabled onboarding launched as well, allowing brands to discover products through conversation rather than catalog browsing, and training the AI to design labels.

The KPMG audit is complete. Books are in order, IFRS and GAAP compliant. This matters for future fundraising and for investor confidence. We did not make a big deal of it internally but it is a real milestone for a company of our age.

Monthly Active Builders were essentially flat at 1,584 vs 1,561 (+1.5%). Despite strong trial volume (9,913 new trials in November), activation remains the critical gap. Academy and the new onboarding are the primary levers we are pulling.

ML
Martins Lasmanis
CEO & Co-founder, Supliful
Key Signals
EBITDA breakeven
First month of operational breakeven in 2025. EBITDA at -$2K. Cash flow positive at +$1K. The trend is clear.
Academy and AI onboarding live
Both launched in November. Combined goal: convert dormant registered users and compress time to first sale.
KPMG audit complete
Books clean, IFRS and GAAP compliant. Received EUR 40K LIAA grant. Total historical state support ~$400K.
MABs still flat
Despite strong trial volume, conversion to active brand builders is not moving yet. Academy and AI onboarding are the primary fix.
Progress
Wins
🚀
Product
  • AI-enabled onboarding launched. Brands discover relevant products through conversation. AI trained for label design.
  • Supliful Academy live at academy.supliful.com. Built with ClickFunnels and Marketing Counts. Reactivating dormant users.
  • ClickFunnels direct integration built and live. Funnel-based supplement selling now native to the platform.
💚
Finance
  • KPMG audit finalized. Fully IFRS and GAAP compliant. Books in order at the highest standard.
  • EBITDA -$2K: effectively breakeven for the first time in 2025. Operating cash flow +$1K.
  • LIAA grant EUR 40K received. Total historical state support approximately $400K.
⚙️
Operations
  • Record GMV of $2.03M, up 23.5% MoM. 67.1K items shipped, up 12.2% MoM.
  • TTM net revenue $11.19M. Trailing twelve-month revenue holding above $11M.
  • Cash on hand $973K with roughly 11.5 months of runway.
Outlook
Priorities for Next Month
  • 1
    Update AI onboarding to v1.0
    Implementing feedback from brands from the initial beta. Full v1.0 launch targeted.
  • 2
    Introduce lifecycle automation
    Automate the entire onboarding process. Nudge brands at the right time to drive subscription conversions and sample purchases.
  • 3
    Boost Academy and ClickFunnels
    Expand academy with additional content and 2 to 3 webinars. Officially launch and promote the CF and Supliful integration.
Where We Could Use Help
No ask this month.